Planova Updates Its Best-Selling External Bunker with Illuminated Display

Sorø, Denmark, May 17 2019- In today’s highly competitive retail industry, business owners are doing everything they can to make their products as attractive as possible to customers. Retailers want their best-selling items to grab user attention immediately and so spectacularly that they will be tempted to buy the product, even if they did not want one in the first place.

Acknowledging this need & opportunity, Planova Group, among the world’s foremost manufacturer and supplier of shopfitting, shelving and customized furniture solutions, announced today the addition of an exciting & new product range to its already impressive portfolio- External Illuminated Bunker.

The new product will allow retail establishments to capture attention of their customers and therefore help them increase their overall sales. Fitted with high quality LED top panel, the attractive illuminated bunker is made of pure aluminum, and comes with a solid wood finishing on the outside & ample storage space on the inside.

This latest offering from Planova is one of the most versatile products to come from the company in recent years. The storage on the inside allows retailers to protect their valuable merchandise from rain, dust and other external conditions while LED illuminated display on the top panel, offers them a distinctive way to showcase their best-selling items.

“By positioning merchandise on our external illuminated bunker, located at a focal point in your establishment, which can be either inside or outside your store or both- Planova’s clients are able to give those items a higher perceived value,” explains Ben Baan, Country Manager at Planova. “You also draw attention to these items, thus greatly increasing the sales and profits.”

Planova’s new ‘external illuminated bunker’ comes in various colors, sizes, designs & finishes and can be customized to meet the exact requirements of the customer.